EXCLUSIVELY PUBLISHED BY INTERVIEW MAGAZINE
TENDANCE BRUTE gears towards the interrogation of beauty as a cultural commodity. More specifically, how we perceive beauty today. Where do we find it? What defines it? To explore the question, the video takes place in a devoid environment where the visual identity of a bare being moves out of a basic habitat and transforms into a determined and elegant woman. In more broadly defined terms, Tendance Brute eyes fashion’s volley with novelty. We cannot wait to find the ‘new face’ - the visual unknown, which arouses curiosity. Ultimately, the video searches to reveal how one captures timeless beauty to the point of its absolute conformity within our time and space.